Experienced and accomplished marketing professional with 15+ years of leadership experience and proven success in advertising, branding, e-commerce, sports, and entertainment.
• Planned, implemented, and executed integrated global campaigns for brands such as: Mercedes-Benz, P&G, Cisco, Chrysler, and miscellaneous start-up companies.
• Implemented Cisco’s social media presence in Brazil, produced award winning viral content, and developed and managed hundreds of websites, e-commerce platforms, and worldwide online communities.
• Developed and provided strategic direction for business partnerships, product and brand design, marketing campaigns, and online platforms for many sports brands such as UFC Gym, California United FC, and many gear brands, teams, and athletes
• History of orchestrating an improved organizational environment while working collaboratively with cross-functional teams and clients to define, develop, and innovate brands and business.
Creating the most efficient and cohesive way of doing things is my superpower. By identifying each individual’s strengths, motivation and aspirations, I am easily able to align them to the process and the mission.
I’m also a Jiu Jitsu black belt coach and competitor who loves to serve the team.
email: carlos@cardinal.li
linkedin: cardinalli